Steady Online Betting Participation in Brazil
7% of Brazilian voters aged 18 or older currently participate in gambling or online casino games, unchanged from November 2024, according to a Datafolha survey published by Folha de S.Paulo.
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7% of Brazilian voters aged 18 or older currently participate in gambling or online casino games, unchanged from November 2024, according to a Datafolha survey published by Folha de S.Paulo.
A pending Supreme Federal Court case involving Rio Grande do Sul could determine whether Brazilian states and municipalities may impose betting advertising restrictions beyond federal rules, with direct implications for a decree issued by Rio de Janeiro this week.
Brazil has introduced new advertising rules for fixed-odds betting, prohibiting promotions involving unauthorized operators, minors, misleading financial claims, and betting content placed alongside sports editorial coverage.
Brazil's Ministry of Finance will require licensed betting advertisements to carry health-style warnings such as "Betting makes you lose money" under new advertising rules published on Friday.
Argentina has become the team most Brazilians plan to support following Brazil's elimination from the 2026 FIFA World Cup, according to a survey commissioned by Superbet and conducted by the QualiBest Institute.
Cassino Bet has returned to FIRST.bet’s proprietary sportsbook platform under a new partnership aimed at supporting the operator’s growth in Brazil’s regulated betting market.
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Brazilian authorities are reviewing advertising practices by CazéTV, Globo, and SBT after betting ads appeared during prime-time World Cup broadcasts, according to Kantar Ibope data, as new figures show a sharp increase in betting activity during the tournament.
Brazil’s regulated betting market sees further consolidation as Esportes da Sorte's subsidiary, HS Gaming Participações, moves to acquire Apostou.com. The deal is currently under review by Brazil’s Administrative Council for Economic Defense (CADE) under Public Notice No. 464.