Brazil has introduced new advertising rules for fixed-odds betting, prohibiting promotions involving unauthorized operators, minors, misleading financial claims, and betting content placed alongside sports editorial coverage.
Interministerial Ordinance MF/SECOM/MJSP No. 73 was published in an extra edition of the Official Gazette on July 10, 2026, and took effect immediately. The ordinance aims to regulate the advertising of fixed-odds betting in Brazil, ensuring that promotions adhere to specific guidelines to protect consumers, especially minors, from potential harm.
Under the new rules, any advertising related to fixed-odds betting must comply with the provisions outlined in the ordinance, with a particular focus on preventing misleading information and safeguarding vulnerable groups from exposure to gambling content.
