Brazil has introduced new advertising rules for fixed-odds betting, prohibiting promotions involving unauthorized operators, minors, misleading financial claims, and betting content placed alongside sports editorial coverage.
Brazil's Ministry of Finance will require licensed betting advertisements to carry health-style warnings such as "Betting makes you lose money" under new advertising rules published on Friday.
With the 2026 FIFA World Cup underway, fears are growing over an increase in gambling marketing and its possible social effects.
