Soft2Bet Appoints Ryan Collinge as Executive Vice President
iGaming turnkey solutions provider Soft2Bet has appointed Ryan Collinge as Executive Vice President - Group Business Development & Strategic Partnerships.
Soft2Bet
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Gaming Leaders Discuss Future of Industry at SBC Summit Americas
Industry leaders from Fanatics Betting & Gaming, Soft2Bet, Optimove and the International Association of Gaming Regulators (IAGR) gathered at SBC Summit Americas on June 10 to discuss the future of the gaming industry, touching on everything from regulation and customer retention to prediction marke
Soft2Bet Launches MEGA Shoot for 2026 FIFA World Cup
Soft2Bet has launched MEGA Shoot, a football-themed gamification engine designed for the 2026 FIFA World Cup, to enhance player engagement and retention across its sportsbook brands.
Soft2Bet Wins Industry Innovation Award in North America
Soft2Bet was honored at the SBC Awards Americas 2026, winning the Industry Innovation of the Year in North America. The award recognizes Soft2Bet's iGaming platform, back-office tools, and MEGA, their gamification solution.
The impact of digital advertising on Alberta's iGaming sector growth
In this column, Alex Gitsik, CMO at Soft2Bet, explores how operators can use Alberta's pre-launch advertising window to build trust, establish local relevance, and position their brands for long-term success as the province moves toward a regulated iGaming market.