Top Athlete-Gambling Partnerships Ranking
Kalshi‘s new sponsorship deal with UFC star Nate Diaz got us thinking about high-profile athletes who endorse gambling companies.
North America
7 Posts
Key Leadership Changes in Gaming Industry
The second week of May proved to be another busy week for key stakeholders in gaming. SBC Americas highlights the latest workforce and organizational changes in North America’s commercial gaming market.
Top NBA Betting Promotions for May 10 Playoff Games
The 2026 NBA Playoffs continue with Game 4 in the Knicks vs. 76ers series and Spurs vs. Timberwolves today. Check out the best NBA betting promos in North America for these games.
BetMGM's Chief Marketing Officer Steps Down
The start of a new month brings a new round of hires, exits and promotions in gaming.
Wazdan shortlisted in five categories at SBC Awards Americas 2026
Gaming supplier Wazdan has been shortlisted in five categories at the SBC Awards Americas 2026, highlighting its growth and regional expansion across North and Latin America.
Flutter Stands Firm on International Balance Amid Amy Howe's Departure
Flutter Entertainment has announced that FanDuel will enter a new period of transition following the departure of Amy Howe as Chief Executive Officer of its North America business.
SBC Summit Americas Focuses on Future of Affiliation and Marketing in North America
SBC Summit Americas will address the escalating competition for players in North America by exploring innovative marketing and affiliate strategies during its North America Marketing & Affiliates track on June 10.