In this column, Alex Gitsik, CMO at Soft2Bet, explores how operators can use Alberta's pre-launch advertising window to build trust, establish local relevance, and position their brands for long-term success as the province moves toward a regulated iGaming market.
In this column, Alex Gitsik, CMO at Soft2Bet, explores how operators can use Alberta's pre-launch advertising window to build trust, establish local relevance, and position their brands for long-term success as the province moves toward a regulated iGaming market.
On 4 May 2026, Google Ads updated its gambling advertising policy for Alberta, allowing online gambling ads for market participants...
The Inter-Tribal Council of the Five Civilized Tribes (ITC) has adopted a resolution calling on Congress and federal regulators to protect tribal sovereignty from prediction markets such as Kalshi and Polymarket.
The New York Lottery unveiled yet another scratch-off winner, this time from Cheektowaga.
The Commodity Futures Trading Commission (CFTC) is investigating after Kalshi personnel admitted that President Donald Trump’s teleprompter operator won around $100,000 trading on Kalshi on what Trump’s speeches would include.
England vs. Argentina kicks off in the World Cup Semifinals at 3 p.m. ET on FOX from Mercedes-Benz Stadium in Atlanta, Georgia.
