SiGMA Expands in Latin America with São Paulo Office Renovation
SiGMA has inaugurated its newly refurbished office in São Paulo, underscoring Brazil's growing importance in the company's expansion strategy for Latin America.
Daily betting and casino industry insights, straight to your inbox.
Subscribe
SiGMA has inaugurated its newly refurbished office in São Paulo, underscoring Brazil's growing importance in the company's expansion strategy for Latin America.
Brazil’s federal government is preparing new restrictions on sports betting advertising as part of a broader effort to reduce consumer debt and limit public exposure to gambling-related content.
Japan’s 3-2 friendly victory over Brazil in October 2025 provides a critical data point for this knockout match.
Brazil is now one of the most competitive and fast-moving iGaming markets. In this market, Lottu, a brand of the Esportes Gaming Brasil group, had two strategic aims: launch quickly and build a scalable business from day one.
Brazil enters its final group stage match as the top goal-scorer in the competition's history, facing a Scotland team known for defensive play.
Around 25.2 million Brazilians use irregular betting platforms, according to data released by Minister of Justice and Public Security Wellington César Lima, underscoring the scale of the challenge facing authorities as the federal government moves to expand action against illegal operators.
As Brazil’s regulated betting market enters its second year, operators are beginning to shift their focus from aggressive expansion toward long-term sustainability, product quality, and player retention.
7Games, Betão, and R7 have launched a sportsbook powered by FIRST.bet in Brazil.
Brazil has set new procedures to restrict the use of the financial system by unauthorized fixed-odds betting operators, combining account-blocking rules with potential joint tax liability for institutions that continue to process related transactions.
After Brazil’s President Luiz Inácio Lula da Silva signed Decree No. 13,033, the country now has a new mechanism for freezing the operations of illegal fixed-odds betting operators.
Mexico became the first team to secure its place in the last 32 with a win over South Korea on Thursday. Canada and Switzerland are also all but assured of progression.
Brazil enters its second match of the 2026 tournament needing a decisive result after a 1-1 draw with Morocco. Meanwhile, Haiti looks to build on a spirited, albeit scoreless, performance against Scotland.