In this column, Alex Gitsik, CMO at Soft2Bet, explores how operators can use Alberta's pre-launch advertising window to build trust, establish local relevance, and position their brands for long-term success as the province moves toward a regulated iGaming market.
DAZN Bet is gearing up to launch its sportsbook and casino brand in the regulated online gambling market of Canada, having received approval to operate in Ontario and Alberta.
SBC Summit Canada returned to Toronto last week, bringing the industry together at a pivotal moment for the Canadian gaming sector, as Alberta’s upcoming regulated market launch accelerated conversations around regulation, responsible gambling, advertising reform, cybersecurity and future market exp
Bet365 has become the latest operator to join the Alberta iGaming market ahead of its launch.
bet365 has completed registration for both its online casino and sportsbook platforms ahead of Alberta’s regulated iGaming market launch on July 13, according to the Gaming Registrations list of the Alberta Gaming, Liquor and Cannabis (AGLC).
PowerPlay has confirmed its entry into Alberta, ahead of the province's July 13 regulated iGaming launch.
The Alberta iGaming Corporation (AiGC) has appointed Dan Keene as Chief Executive Officer on a permanent basis, effective April 21, 2026.
The regulator of Alberta online casinos and sportsbooks has provided an early look at who plans to launch in just over two months.
More than 30 companies have applied to participate in the Alberta online casino market set to launch in July, according to Service Alberta Minister Dave Nally.
