BOYLE Sports Launches Exclusive Touch Bet Feature
BOYLE Sports has introduced Touch Bet, a feature that lets customers build racing bets on touchscreens inside its retail shops.
Boyle Sports
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Boyle Sports partners with AWS for growth and AI expansion
BOYLE Sports has partnered with Amazon Web Services (AWS) to migrate to a flexible cloud-based infrastructure, supporting expansion and AI use.
Boyle Sports Extends Sponsorship Deal with West Ham United
BOYLE Sports has announced it will continue as West Ham United's front-of-shirt sponsor for the 2026/27 season.
Boyle Sports Named Title Partner of Northern Ireland Football League
BOYLE Sports has become the title partner of the Northern Ireland Football League (NIFL) under a three-year agreement worth more than £1 million, expanding its involvement across the men's and women's game.
Engaging Fans and Building Loyalty Beyond Tournaments
The 2026 FIFA World Cup is already underway, giving sportsbook operators a rare opportunity to engage massive global audiences across multiple platforms and formats over an extended tournament period.
Boyle Sports Marks 400th Betting Shop Milestone with Galway Races
BOYLE Sports has announced a new initial three-year partnership with Galway Races, including a major milestone for the brand as it marks the opening of its 400th betting shop at Ballybrit.
BOYLE Sports names Olivia Buzaglo football ambassador for World Cup
BOYLE Sports has appointed broadcaster Olivia Buzaglo as its new football ambassador as the bookmaker prepares for its coverage of the 2026 World Cup and the upcoming football season.