The 2026 FIFA World Cup is already underway, giving sportsbook operators a rare opportunity to engage massive global audiences across multiple platforms and formats over an extended tournament period.
In an exclusive interview with Yogonet, Aimée Prendergast, Marketing Director at BOYLE Sports, shares insights on the company's approach to fan engagement during the tournament. BOYLE Sports focuses on building loyalty through authentic partnerships, creator collaborations, and personalized experiences to ensure long-term connections with fans.
