Steven Pizzella, an analyst from Deutsche Bank, estimated that betting on the upcoming FIFA World Cup 2026 could exceed $4 billion thanks to better media coverage and the fact that the event is hosted in North America.
Steven Pizzella, an analyst at Deutsche Bank, predicts that the FIFA World Cup 2026 will attract over $4 billion in bets, driven by enhanced media exposure and the tournament being held in North America. This surge in betting activity is expected to significantly boost the US sports betting market.
Pizzella based his forecast on the potential growth in handle for 2026, taking into account various factors influencing the betting landscape surrounding the prestigious football event.
