With 48 teams and three host countries, the world’s largest sporting event is putting the Brazilian betting industry to the test.
iGaming Business spoke with leading operators in Brazil who confirmed their readiness for the upcoming World Cup. Anticipated bets exceeding BRL19 billion ($1.8 billion) are projected during the 39-day event. This presents a significant opportunity for the regulated sector to showcase its expertise and cater to millions of soccer enthusiasts.