British operator bet365 is leveraging its expertise as a long-established gaming brand in Europe to solidify a footprint in North America’s burgeoning online gambling market.
In a recent interview with SBC, bet365 CMO Stephanie De Flora details how the company’s expertise as an international gaming provider is informing its plans to be a major player in the US online gambling market. By focusing on serious sports fans, bet365 aims to establish a strong presence in North America, building on its success in Europe.
