The 2026 FIFA World Cup could become the biggest betting event in history, with global wagering projected to exceed $50 billion as sportsbooks and prediction markets prepare for a surge in activity.
The competition, which kicked off in Mexico City and will conclude at MetLife Stadium in East Rutherford, New Jersey, will see 48 teams vying for victory. With the expanded format, experts anticipate a significant increase in betting engagement, making it a landmark event for the industry.
Bookmakers and prediction platforms are gearing up to handle the massive influx of bets, leveraging the worldwide popularity of the World Cup to drive unprecedented betting volumes and engagement levels.
