A code of good practice for prize draw operators comes into force in the UK next week.
Ahead of their introduction, prize draw competitions in the UK are receiving criticism for lacking the player protections of regulated gambling. Despite not being classified as gambling if free-to-enter, concerns persist over the level of safeguards provided.
The upcoming voluntary rules aim to address these issues, ensuring prize draws maintain fairness and consumer protection standards as scrutiny on their operations intensifies.
