The UFC is increasingly turning to prediction markets for sponsorship deals, as Dana White says President Donald Trump is letting down traditional gambling.
UFC President Dana White is advocating for President Trump to reverse tax changes affecting gamblers, coinciding with Kalshi's partnership announcement with Nate Diaz. White's letter to Trump highlights the importance of protecting the gambling industry.
Kalshi, on the other hand, revealed a new deal with Nate Diaz on the same day. The move signifies the growing trend of UFC embracing prediction markets for collaborations, while also seeking governmental support for the gambling sector.
