The 2026 World Cup will be the first in which Brazilian punters can legally bet on their national team, creating a huge opportunity for operators in Latin America’s newly regulated giant.
Mateo Lenoble, Kambi’s head of sales in LatAm, discusses how Kambi’s shift to 100% AI-powered trading could revolutionize operations for operators in the region. This move comes at a pivotal time, coinciding with the opening up of legal betting opportunities for Brazilian fans during the upcoming 2026 World Cup. The adoption of AI technology is expected to enhance efficiency and provide a competitive edge to operators in the burgeoning Latin American market.
