After noting the opportunity presented by prediction markets for sports data companies, Sportradar is officially entering the space through an extensive data and integrity partnership with Kalshi.
On Monday, Sportradar announced a multiyear deal with Kalshi to become the prediction market’s official data and solutions provider. The partnership marks Sportradar's entry into the prediction market sector, leveraging its expertise to enhance Kalshi's offerings with reliable data and integrity solutions.
This strategic move aligns with Sportradar's aim to expand its presence in innovative market segments, solidifying its position as a key player in the sports data industry.