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SoftSwiss Unveils New Brand Positioning at iGB L!VE London 2026
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SoftSwiss Unveils New Brand Positioning at iGB L!VE London 2026

SOFTSWISS unveiled its new brand positioning and refreshed visual identity at iGB L!VE London 2026, using the event to showcase its updated strategy as a technology and growth partner for operators in regulated markets.

SOFTSWISS unveiled its new brand positioning and refreshed visual identity at iGB L!VE London 2026, using the event to showcase its updated strategy as a technology and growth partner for operators in regulated markets.

The exhibition marked the first opportunity for partners to experience the company's new branding in person following its digital launch on July 1. Rather than focusing solely...

By Editorial profile image Editorial
Updated on
Operators SOFTSWISS iGB L!VE London 2026 Regulated Markets