The World Cup attracted record-breaking trading volumes at prediction markets.
The prediction markets saw millions of users engaging with the Kalshi and Polymarket apps, resulting in billions of dollars being traded throughout the 39-day tournament. Analysts had high expectations for the event, especially with the expanded 48-team format, anticipating it to surpass the $35 billion wagered at the 2022 World Cup in Qatar.
Overall, the market makers emerged as big winners from the surge in activity during the World Cup, highlighting the growing popularity and success of prediction markets in the sports betting industry.
