When Missouri legalized sports betting, early market models naturally focused on the immediate splash the state would make.
A realistic baseline forecast pinned the opening month’s handle between $220 million and $370 million, with a higher-end ceiling if rapid mobile adoption and aggressive promotions aligned perfectly. Now, with a full half-year of official data from The post The 6-Month Verdict: How Missouri’s Sports Betting Market Stabilized After an Explosive Start appeared first on SportsHandle .
