While the FIFA World Cup 2026 is creating unprecedented opportunities for operators to acquire new customers, retaining them after the tournament’s conclusion may prove the bigger challenge.
Dimi Katsavelis, senior client partner at Sportradar, highlights the importance of implementing smarter CRM, personalization, and cross-sell strategies to convert event-driven bettors into loyal, long-term customers.
The Inter-Tribal Council of the Five Civilized Tribes (ITC) has adopted a resolution calling on Congress and federal regulators to protect tribal sovereignty from prediction markets such as Kalshi and Polymarket.
The New York Lottery unveiled yet another scratch-off winner, this time from Cheektowaga.
The Commodity Futures Trading Commission (CFTC) is investigating after Kalshi personnel admitted that President Donald Trump’s teleprompter operator won around $100,000 trading on Kalshi on what Trump’s speeches would include.
England vs. Argentina kicks off in the World Cup Semifinals at 3 p.m. ET on FOX from Mercedes-Benz Stadium in Atlanta, Georgia.
