The FIFA World Cup has brought losses to some and wins to others. This is the case of Drake, who lost at least $1.5 million on the tournament final game, and Kalshi – which has, just the opposite, gained 3 million fresh subscriptions during the several-week event.
The FIFA World Cup has had varying impacts on different entities. While Drake faced losses of at least $1.5 million during the tournament final, Kalshi experienced a surge in user subscriptions, adding 3 million new users to its platform over the course of the event.
This influx of new users for Kalshi showcases the significant growth potential that major sporting events like the FIFA World Cup can bring to prediction markets and online platforms.
