Kalshi Inc. faces potential regulatory scrutiny after BBB National Programs' National Advertising Division (NAD) said it will refer the prediction market operator to state attorneys general and other authorities following the company's decision not to participate in an advertising inquiry.
According to NAD, the matter will be referred to the appropriate regulatory authorities, including state attorneys general, after Kalshi Inc. opted out of an advertising inquiry. This move could lead to further investigations and actions by the regulatory bodies concerned.