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John Cook: Emphasizing Expertise Over Products
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John Cook: Emphasizing Expertise Over Products

John Cook, Commercial Director at SBC Media, discusses the shift towards prioritizing expertise over products in the iGaming industry.

John Cook, Commercial Director at SBC Media, discusses the shift towards prioritizing expertise over products in the iGaming industry.

SBC Media‘s Commercial Director, John Cook, emphasizes the importance of expertise over products in a recent article for SBC News. Cook argues that 'expertise' is now the key differentiator in the iGaming industry, surpassing the traditional focus on 'products'.

By Editorial profile image Editorial
Updated on
Tech John Cook SBC Media Expertise Products