IGT PlaySports Head of Sports Trading, Tony DiTommaso, elaborates on how a vast amount of experience will ensure that IGT supports, and scales up, opportunities for customers ahead of the FIFA World Cup.
American interest in soccer continues to surge as exposure to the world’s most popular sport rises. With the FIFA World Cup scheduled for 2026, IGT PlaySports is gearing up to provide both B2B and B2C customers with an enhanced betting experience.
Tony DiTommaso emphasizes the importance of leveraging their expertise to meet the growing demands of customers during this major sporting event. The company aims to capitalize on the increasing interest in soccer among American audiences and deliver top-notch services for the 2026 FIFA World Cup.