Fortuna Edge Media’s CEO, Aidan Toolan, discusses the changing traditional affiliate model, the impact of technology and first-party data on acquisition strategies, and the future of performance-driven growth in the gaming industry.
Fortuna Edge Media’s CEO, Aidan Toolan, shared insights with SBC Americas on the transformation of the affiliate market. He highlighted the shift towards technology and first-party data in shaping new acquisition strategies. Toolan emphasized the importance of performance-driven growth for the future of the gaming industry.
The interview delves into the factors driving changes in the affiliate model and the role of technology in reshaping acquisition strategies. Toolan forecasts a future where performance-driven growth will be a key focus for success in the gaming industry.
