FIFA has added Betano as a regional partner for the 2026 World Cup in Europe and South America.
FIFA has secured a regional sponsorship deal with Betano for the 2026 World Cup, expanding their presence in Europe and South America. The agreement, whose value remains undisclosed, will encompass the 104-match tournament set to kick off on June 11, spanning the United States, Canada, and Mexico. Betano, having previously been the first betting sponsor for the 2022 World Cup, continues to strengthen its ties with FIFA.
