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FIFA Faces Challenges in Securing Broadcast Deals for 2026 World Cup
By Editorial profile image Editorial

FIFA Faces Challenges in Securing Broadcast Deals for 2026 World Cup

FIFA is racing the clock to secure broadcast deals in India and China as valuation gaps and weak broadcaster appetite threaten global reach just weeks before the 2026 World Cup.

FIFA is racing the clock to secure broadcast deals in India and China as valuation gaps and weak broadcaster appetite threaten global reach just weeks before the 2026 World Cup.

FIFA is reportedly facing a $40m valuation gap in negotiations over Indian broadcast rights for the 2026 FIFA World Cup. With the tournament in Canada, the organization is under pressure to close deals in key markets like India and China to avoid a potential 22.6% loss in World Cup reach.

By Editorial profile image Editorial
Updated on
Sportsbook FIFA India China 2026 FIFA World Cup Canada