SBC Summit Americas 2026 will welcome David Edelman, former Aetna CMO and Harvard Business School faculty member, for an exclusive keynote exploring how AI is transforming the way businesses understand, reach, and engage their customers.
David Edelman, the former Chief Marketing Officer of Aetna and a faculty member at Harvard Business School, will be joining the lineup at SBC Summit Americas 2026. Edelman, a bestselling author, will deliver an exclusive keynote address focusing on the impact of AI on customer understanding, engagement, and outreach in business.
During his keynote, Edelman will delve into innovative concepts like the 'Customer Decision Journey' and 'Segment-of-One Marketing,' as well as provide strategic advice to Fortune 500 companies on leveraging AI technologies.
