Expanding to new markets is an exciting process, but it’s also a strategy that demands clarity and deep research.
Expanding to new markets requires careful consideration to avoid pitfalls such as complex regulations, misaligned game offerings, and cultural missteps that can hinder success. Khoren Ispiryan, Senior BizDev Manager at SOFTSWISS, and the SOFTSWISS Game Aggregator team, have outlined 7 crucial steps to navigate this process effectively.