In May, we reported on the tremendous success of “At Par”, a special promotion launched by a group of major downtown casinos in Las Vegas aimed at reversing the drop in Canadian tourists to the United States.
In only three months, the program, courtesy of Circa Resort & Casino, the D Las Vegas, and Golden Gate Hotel & Casino, attracted thousands of bookings and millions in play from Canadian visitors. The initiative successfully enticed 75,000 Canadians to visit Las Vegas, boosting tourism and revenue for the participating casinos.
