Front-of-shirt sponsorship deals between gambling companies and sports clubs continue in the United Kingdom, with Coral, a licensed local operator, teaming up with Championship club Birmingham City for the 2026-27 season.
This partnership signifies Coral's association with Birmingham City for the upcoming season, highlighting the ongoing trend of gambling firms collaborating with sports entities in the UK. The move comes amidst growing pressure on the gambling industry to close the offshore operator loophole that enables such sponsorships.
