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Better Business Bureau to Hold Kalshi Accountable for Influencer
By Editorial profile image Editorial

Better Business Bureau to Hold Kalshi Accountable for Influencer

The Better Business Bureau (BBB) is prepared to hold Kalshi accountable for its use of influencers and affiliates in social media advertising.

The Better Business Bureau (BBB) is prepared to hold Kalshi accountable for its use of influencers and affiliates in social media advertising.

The BBB's National Advertising Division (NAD) announced on Monday that it will escalate the matter by referring the prediction market platform to relevant authorities, including state attorneys general. This action follows a press release issued on June 8, highlighting concerns over Kalshi's marketing practices.

By Editorial profile image Editorial
Updated on
Regulation Better Business Bureau Kalshi Influencer Marketing