As the US sports betting market continues to post record-breaking revenues, simply securing market access is no longer enough.
For the first wave of suppliers entering the US, the priority was straightforward: navigate regulation, obtain licences and establish a foothold in one of the world’s fastest-growing betting markets. Now, six years into regulated expansion, those efforts are no longer adequate. BETER’s CEO emphasizes that the next phase of growth will be defined by differentiation rather than mere market entry.
