As player props continue to grow in appeal, Betclic Group’s Martin Houdbine and WSF Odds’ Giovanni Bertoli explain how their collaboration helped the operator rebuild its offering to meet changing customer expectations and improve scalability, settlement speed and the user experience before this summer’s football showpiece.
Player props are gaining popularity, prompting Betclic Group to revamp its strategy in collaboration with WSF Odds. The partnership focused on enhancing the operator's offering to align with evolving customer demands, ensuring better scalability, faster settlement, and an improved user experience ahead of the upcoming football event.