Applications are now open for the 2026 edition of SBC First Pitch, where five early-stage betting and gaming startups will earn the opportunity to pitch live in Lisbon for a prize package valued at more than €80,000.
Taking place on Thursday, October 1 on the Product Innovation Showcase Stage of SBC Summit, the competition will provide a platform for startups to showcase their innovations and compete for the valuable prize. This initiative aims to support and promote emerging companies in the betting and gaming industry, offering them a chance to gain exposure and recognition.