The iGB team interviewed 1xBet at iGB L!VE 2026 to ask why it is repositioning – or in its own words, evolving – its brand to focus on sustainable regulated market revenue.
1xBet is focusing on evolving its brand to adapt to the changing industry landscape. The company is emphasizing sustainable revenue in regulated markets and enhancing long-term player relationships. Additionally, 1xBet has introduced new initiatives like '1xCare' to improve player protection measures.